Tinder parent company Match Group prepares for battle with Facebook

Mandy Ginsberg, the CEO of Match Group, talks with Recode's Kurt Wagner about how her company became dominant in online dating — it owns sites and apps like Match.com, Tinder and OKCupid — and how it's dealing with competitors like Bumble and Facebook. Ginsberg says she still admires and respects Bumble CEO Whitney Wolfe, even as the two companies have traded lawsuits and barbed words in the press. And while she knows it would be foolish to write off Facebook as a competitor, she argues that younger consumers, at least, don't want Mark Zuckerberg & co. meddling in their dating lives. Ginsberg also addresses one of the most common questions she gets: Do dating app companies have an incentive to keep customers longer by keeping them single?