Smash Notes
How Adobe transformed itself into a $135 billion dollar SASS company artwork

Rocketship.fm

How Adobe transformed itself into a $135 billion dollar SASS company

Adobe's transition into a SASS company wasn't easy. It took two painful years of losses to transition their entire business from one-time upfront pricing to a monthly subscription. For a publically traded company, this could have been the death of them. But long-term thinking and well-executed plan set them up for success into the foreseeable future. This…

Notes

No notes here yet.

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.