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It's more than a Milkshake #jtbd (Product Ep 2)

In this second episode of the Product series, we dive into some practical examples of the Job's To Be Done (JTBD) framework. With Eric White we look into how Bob Moesta was able to transform the selling ability of condominiums. We then take a look at how Learn more about your ad choices. Visit megaphone.fm/adchoices