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Mastering Jobs to Be Done Interviews: the Preparation artwork

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Mastering Jobs to Be Done Interviews: the Preparation

There is no substitute for the real thing. Today on the show we welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Product Collective's Industry do for it’s attendees. Adding Jobs To Be Done to your bag of tricks gives you a leg up in the…

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