Rocketship.fm

Product Journeys: Drip

When Rob Walling launched Drip, he was doing $7K in monthly recurring revenue. But he quickly realized that his revenue had already flat-lined and that he had a high customer churn problem. He was competing with behemoths like Mail Chimp and Marketo with a team of just 3 engineers. Drip started as a simple opt-in pop-up with an autoresponder. It then…