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Product Journeys: Zappos

Zappos was founded in 1999 by Nick Swinmurn who launched the company with Tony Hsieh and Alfred Lin who invested $2 million through their investment firm Venture Frogs. The company was officially launched online in 1999 as "ShoeSite.com." In July 1999, the company's name was changed from ShoeSite to Zappos after "zapatos," the Spanish word meaning "shoes."…