EP42 - What is Sales Safari? with Eteinne Garbugli

This week I'm talking customer research with Eteinne Garbugli. Eteinne is the author of a book called Lean B2B, and after learning that his book included our Sales Safari customer research framework, I offered to talk with him and answer some of his remaining questions about the methodology.

Inside you'll hear Eteinne and I talk about: - the surprising origin of Sales Safari itself - what Amy and I really mean when we say "customer pain" and the many forms it can take - why strategically choosing an audience is actually a lot more straightforward than most entrepreneurs make it

...and a whole lot more.

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