EP43 - Jonathan Stark has Questions About Self Publishing
Stacking the Bricks - Real Entrepreneur Confessions
This week I'm talking customer research with Eteinne Garbugli. Eteinne is the author of a book called Lean B2B, and after learning that his book included our Sales Safari customer research framework, I offered to talk with him and answer some of his remaining questions about the methodology.
Inside you'll hear Eteinne and I talk about: - the surprising origin of Sales Safari itself - what Amy and I really mean when we say "customer pain" and the many forms it can take - why strategically choosing an audience is actually a lot more straightforward than most entrepreneurs make it
...and a whole lot more.