The Art of Charm

681: Christopher Lochhead | Category Design

Christopher Lochhead (@lochhead) is a former entrepreneur, retired Silicon Valley three-time public company CMO, category designer, host of the Legends & Losers Podcast, and co-author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. "People remember different in a way they don't remember better." -Christopher Lochhead The…