The Art of Charm

Jonah Berger | the Art of Persuasion

In today’s episode, we cover what it means to change someone’s mind with Jonah Berger. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind. The art of persuading others goes back as far as humans have…