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Community as Your Company's Remote Control w/ Matthieu Laurenceau

Today, we’re joined by Matthieu Laurenceau, Senior Manager, Online Communities at BMC Software, who help their customers run and reinvent their businesses with open, scalable, and modular solutions to complex IT problems.

Customer success is a product of engagement from customers, partners, and your employees. To find out what new programs you can start for your community members, source product ideas from the community and give them complete visibility of the product development journey. If you delay the development of certain ideas of the community, make them feel comfortable with your decision; they value transparency over prompt delivery of their ideas.

Make the community the easiest way to do business with your company and watch leads and revenue flow in through referrals from active community members.

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