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Community Goes Both Ways w/ Lauren Clevenger

Today, we’re joined by Lauren Clevenger, Senior Manager, Community, and Developer Relations at BigCommerce, who’s on a mission to help merchants and retailers sell more at every stage of their growth. When you have a diverse community, think of them and manage them as sub-communities with dedicated members from your team. Knowing where your community fits into your customer’s journey is crucial to designing programs and discovering the content needs of specific sub-communities. Discover what your community means to your business and where it fits in the organization. Do this by finding allies from different teams that are impacted by your community. Be proactive about generating community management ideas and have your own “north star” for how you drive business goals and communicate them. This way, you can have your own identity as the community management team, outside of serving internal teams.

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