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How Did Sam Parr Start the Hustle With No Audience? · The Indie Hackers Podcast

The Indie Hackers Podcast

Building a Multimillion-Dollar Newsletter Business with Sam Parr of The Hustle

Sam Parr (@TheSamParr) describes himself as a midwestern small business owner who discovered the Internet, and his journey from running a hot dog stand to building a media empire seems to prove that. His current business, The Hustle, generates 8 figures in annual revenue from newsletter advertising alone, a feat Sam attributes to great copywriting…

Notes

  1. When they launched in 2016, his goal was to build a massive email list, monetize it through advertising, and to use the profits for building ancillary… Full answer

  2. Email list is one of the highest ROI marketing channels for commerce companies. Email can be a huge business. Full answer

  3. At one point while being in school in Nashville, Sam Parr started an online store, and inspired by its growth, he decided to move out to San Francisco, to the… Full answer

  4. Conferences can be very lucrative businesses, but you have be good at marketing, economics and logistics. Full answer

  5. Sam Parr, founder of The Hustle, says a newsletter with no connections starts with writing, traffic, and email addresses. Full answer

  6. Copywriting is salesmanship on paper. Full answer

  7. Be frugal and figure out the economics of your business, and find the people who can help you, and convince them to work with you. Full answer

  8. Don't be too proud to ask questions. Cold call them and ask. People who are more successful than you, or experts, they want to see you succeed. Full answer

  9. Start small, follow through, and make sure what you ask is extremely narrow. Don't ask them open ended questions, ask something they can respond to right away. Full answer

  10. It's in our human nature to always want to chase more, to look up, to compare our success to someone else who has more. Full answer

  11. Being a manager is very different from starting something, getting users, or growing something. Full answer

  12. Talk to a lot of people, knowing that most candidates are not going to be the right fit. Full answer

  13. Don't make it more complicated than it has to be. Figure out a need, and find a way to solve it. Full answer

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