At one point while being in school in Nashville, Sam Parr started an online store, and inspired by its growth, he decided to move out to San Francisco, to the hug of online businesses.

While in SF, he started Hustle Con as a way to meet interesting people to partner with. The conference made good profit, so he did it again. It was not a lot of work, and the way he grew it was a newsletter.

That's when he realized the Hustle was his ticket to building a huge media company.