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How did Sam Parr plan to build the Hustle from day one?

When they launched in 2016, his goal was to build a massive email list, monetize it through advertising, and to use the profits for building ancillary products, which they would distribute using their own email list.

Their focus was to create something world class, with great revenue, lots of users who would love it, and a product that would be fun to work on.

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