79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary.

You might be wondering:

- Are my posts getting optimal reach and engagement? - Do social media platforms penalize 3rd-party tools? - Are 3rd-party tools really worth the cost?

For an entire month we tested more than 200 posts across 35 profiles to see exactly how 3rd-party social media tools stack up vs. native posting.

Today we’re excited to share the results!