Smash Notes

The Science of Social Media

Does Vertical Video Make a Difference in Results? We Spent $6,000 on Experiments to Find Out

Does vertical video really make a difference in your social media results? This week we have some brand new research lined up for you. Over the last three months we teamed up with Animoto and spent more than $6,000 on dozens of experiments to find out how vertical video compares to square and landscape video in terms of engagement, views, clicks, and more…

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