Smash Notes
How and Why Do You Structure a Social Media Campaign for Your Brand
at 6:28
Answer
Social media campaign tends to last longer and have a larger potential than a simple social outreach. When recruiting fans, customers and strangers though, you have to think about a mutually beneficial relationship.
Your brand ambassadors should get something valuable, in exchange for promoting your company. Don't be afraid to ask what they might want.
The value you give them does not have to be monetary, but could instead be excuse access to features or events, or even just a public recognition of their value-add to your company.
Where this answer comes from
More notes from this episode
- How Does Social Media Engagement Affect Marketing
- How Does Wendy's Use Fan Posts to Grow Its Audience?
- How Do You Turn Customers Into Brand Advocates
- How Do You Connect With Social Media Influencers for Free?
- How and Why Do You Structure a Social Media Campaign for Your Brand
- What Is Key to Remember When Working With a Brand Ambassador
- How Do You Keep Brand Influencers Motivated
More answers like this
- How Do You Connect With Social Media Influencers for Free?
- What Is Key to Remember When Working With a Brand Ambassador
- How Do You Turn Customers Into Brand Advocates
- How Do You Keep Brand Influencers Motivated
- How Should a Startup Approach a Social Media Influencer
- How Can You Build a Brand If You Don't Have a Following
Related episodes
- Roberto Gibbons Gomez. How to get paid to have fun!
- Marques Brownlee Y Combinator Interview
- Jason Calacanis, How to Monetize Your Personal Brand
- $150k in revenue with not even a landing page - Jeremy Thiessen
- Elon Musk on DOGE, AI, & Are we in a Simulation? | KMP Ep.18
- #092 – The Business of Bringing People Together with Derek Andersen and David Spinks of Bevy