The Startup Chat with Steli and Hiten

158: the Content Marketing Playbook

Today Steli and Hiten are talking about Hiten’s new book The Content Marketing Playbook. This is a very specific deep dive into the years of experience Hiten has gained from building content marketing programs at Kissmetrics, and with his personal brand helping startups. A lot of people think that content marketing is ‘just blogging’, but Hiten quickly…