In this episode, Steli and Hiten answers questions they received from readers of their ebook, From 0 to 1,000 Customers and Beyond. This is Part 2 of Steli and Hiten addressing questions as readers get the opportunity to ask for specific feedback and advice. Listen in as they discuss how to generate leads, how to hire that first salesperson, educating your market and more.
Time Stamped Show Notes:
00:04 – Today’s episode is all about answering questions from those who read the ebook From 0 to 1,000 Customers and Beyond
00:34 – The book is based on Steli and HIten’s four podcasts about growing customer size, and this is Part 2 of answering questions from readers
01:12 – What is the best way to generate leads for sales?
02:06 – In Episode 14, we talk about sending cold emails
02:27 – In the early days, do not outsource lead generation if you have not done it yourself
03:02 – Go for low volume, high quality
04:19 – Should we start with B to B or B to C?
05:17 – Stay with what you are doing, especially if you are doing it well
06:45 – When is the right time to hire the first salesperson?
07:04 – We have an upcoming episode about hiring your first salesperson
07:23 – Do sales yourself first, then teach what you have learned
08:05 – When using content marketing, how do you avoid becoming too bloated by unqualified leads?
08:59 – Put qualifying dropdowns in the lead generation form
09:40 – “Are any of the leads qualified?”
10:26 – Be sure that the audience you attract are buyers
11:16 – Reach out and sell on the phone
12:12 – How should I start marketing?
12:52 – SEO is the right strategy for you if you have the money
13:05 – For those with a limited budget, do content marketing or social media
13:40 – Listen to the episode: How to Get Your First 10 Customers
14:40 – What is the best way for new startups to educate and change the mindset of an entire market?
16:05 – All products solve existing problems, so you should ask yourself, “Why are they not adapting to it?”
16:42 – Are the buyers not educated or are we not explaining our product well?
17:10 – Also, ask if you can afford educating your market before making the sale
17:36 – They had no problem getting their first 100 customers, but feel they have plateaued
18:45 – Time is the biggest challenge
19:30 – Set a target or a goal for yourself and do whatever you can to hit that
20:05 – If you feel like you are plateauing, you may have saturated your market and it is a good time to make changes
21:35 – The four podcasts about hitting your customer milestones:
030: How to Get Your First 10 Customers
048: How to Get from 10 to 100 Customers for your Startup
156: How to Grow From 100 to 1000 B2B Customers
088: Beyond 1000 Customers – How to Expand in New Industries and Countries
21:57 – E-mail Steli or Hiten for a copy of their book or for any questions
3 Key Points:
Do things yourself before bringing in other people to do it for you.
Marketing is about reaching the audience that WILL buy your product.
When you hit a plateau, set goals for yourself and do everything you can to achieve them.
Steli Efti: Hi everyone. This is Steli Efti.
Hiten Shah: This is Hiten Shah.
Steli Efti: In today's episode of The Startup Chat, we're doing a Q&A session based on all the questions you guys have sent us around the eBook that we launched, From 0 to 1,000 Customers & Beyond. We've done 4 podcast episodes in the past on how to acquire customers and how to hit certain milestones, your first 10 customers, getting from 10 to 100 customers, from 100 to 1,000 and so on.