This is Part Two of Website Tear Down. In this episode, Steli and Hiten look at websites and provide important feedback to listeners. Steli and Hiten give their thoughts about two particular websites and how they can improve and build upon what they already have. Tune in to find out the importance of keeping your website pages as clean as possible and the importance of communicating your value compared to the next guy.
Time Stamped Show Notes:
00:05 – Today’s episode is Website Tear Down: Part Two
00:40 – Steli is still on pain medication
00:56 – First website Steli and Hiten discuss is Tortuga Retreats
01:22 – The headline is moving too much
02:10 – Pick one value proposition and stick to it
02:58 – The local and international numbers are good
04:18 – They should include people in their pictures
06:16 – Post the importance of company retreats with pictures of the customers
07:20 – The “request a quote” page, it is heavy and noisy
07:41 – “You want to take away as much noise as possible”
07:56 – The more links and noise, the more overwhelming the experience
08:19 – There is a large request form with a LOT of specific questions for the viewer
09:00 – There are 3 large boxes of a LOT of information for viewers
09:33 – “It’s just too much”
09:56 – Always ask, do you really need all this information about your client to make the next step in the process?
10:30 – What does the client know about their trip, and what details are still fuzzy? Having an abundance of questions can be overwhelming for the client
11:03 – Some decisions should be made with your help and prompting
11:50 – Don’t force the client to make hard choices right off the bat, it can turn them off
12:32 – Organizing team retreats is very difficult and requires the help of someone from the retreat business
13:02 – Steli really wants to use their service as his feedback is very honest and thorough
13:35 – Remote Interview is the next website
13:51 – I know this gentleman who owns this website
14:01 – The main headline is asking a question - but, don’t talk to just anybody
14:20 – Steli discusses what he assumes the website is about (coding tests for future coding candidates)
14:46 – The page is clean and simple
14:55 – The button looks like a Google button or a Dropbox site
15:33 – Steli navigates through the website
16:57 – They should explain how they are better than their competitors
17:00 – This website answers what they offer and the value of what they offer, but not how they stand apart
17:20 – Hiten says the call to action is not compelling and should be more specific
17:53 – Hiten gives suggestions of how to make a more compelling call to action
18:32 – Hiten also shares a few button suggestions that could really specify the call to actions
19:17 – The Old You vs. New You is a great feature
19:37 – Hiten and Steli both believe it’s a pretty great website overall, just a few minor tweaks to make it just that much better
19:55 – Steli and Hiten close the episode
3 Key Points:
Simplify your pages as much as possible to make your message clean and clear.
Feedback from customers should be posted with their pictures.
The call to action needs to be specific, so the customer knows exactly what to do next.
Steli Efti: Hey, everybody this is Steli Efti.
Hiten Shah: Hey, this is Hiten Shah .
Steli Efti: And in today's episode of the were doing a website tear down part two so you guys had submitted way too many websites that we can cover in one episode so we're gonna have some fun with this and we'll see how many episodes it takes us to go through most of the websi...