The Startup Chat with Steli and Hiten on Smash Notes

The Startup Chat with Steli and Hiten podcast.

December 31, 2019

Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-growing companies, they know the value of your time and make sure you get the most out of each 22 minute episode. Tune in for new episodes every Tuesday and Friday.

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This is Part Two of Website Tear Down. In this episode, Steli and Hiten look at websites and provide important feedback to listeners. Steli and Hiten give their thoughts about two particular websites and how they can improve and build upon what they already have. Tune in to find out the importance of keeping your website pages as clean as possible and the importance of communicating your value compared to the next guy.

Time Stamped Show Notes:

00:05 – Today’s episode is Website Tear Down: Part Two

00:40 – Steli is still on pain medication

00:56 – First website Steli and Hiten discuss is Tortuga Retreats

01:22 – The headline is moving too much

02:10 – Pick one value proposition and stick to it

02:58 – The local and international numbers are good

04:18 – They should include people in their pictures

06:16 – Post the importance of company retreats with pictures of the customers

07:20 – The “request a quote” page, it is heavy and noisy

07:41 – “You want to take away as much noise as possible”

07:56 – The more links and noise, the more overwhelming the experience

08:19 – There is a large request form with a LOT of specific questions for the viewer

09:00 – There are 3 large boxes of a LOT of information for viewers

09:33 – “It’s just too much”

09:56 – Always ask, do you really need all this information about your client to make the next step in the process?

10:30 – What does the client know about their trip, and what details are still fuzzy? Having an abundance of questions can be overwhelming for the client

11:03 – Some decisions should be made with your help and prompting

11:50 – Don’t force the client to make hard choices right off the bat, it can turn them off

12:32 – Organizing team retreats is very difficult and requires the help of someone from the retreat business

13:02 – Steli really wants to use their service as his feedback is very honest and thorough

13:35 – Remote Interview is the next website

13:51 – I know this gentleman who owns this website

14:01 – The main headline is asking a question - but, don’t talk to just anybody

14:20 – Steli discusses what he assumes the website is about (coding tests for future coding candidates)

14:46 – The page is clean and simple

14:55 – The button looks like a Google button or a Dropbox site

15:33 – Steli navigates through the website

16:57 – They should explain how they are better than their competitors

17:00 – This website answers what they offer and the value of what they offer, but not how they stand apart

17:20 – Hiten says the call to action is not compelling and should be more specific

17:53 – Hiten gives suggestions of how to make a more compelling call to action

18:32 – Hiten also shares a few button suggestions that could really specify the call to actions

19:17 – The Old You vs. New You is a great feature

19:37 – Hiten and Steli both believe it’s a pretty great website overall, just a few minor tweaks to make it just that much better

19:55 – Steli and Hiten close the episode

3 Key Points:

Simplify your pages as much as possible to make your message clean and clear.

Feedback from customers should be posted with their pictures.

The call to action needs to be specific, so the customer knows exactly what to do next.


Steli Efti: Hey, everybody this is Steli Efti.



Hiten Shah: Hey, this is Hiten Shah .



Steli Efti: And in today's episode of the were doing a website tear down part two so you guys had submitted way too many websites that we can cover in one episode so we're gonna have some fun with this and we'll see how many episodes it takes us to go through most of the websi...

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