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Today on The Startup Chat, Steli and Hiten talk about how to start a tech business without a technical co-founder.


It’s normal for entrepreneurs these days to want to start tech businesses, be it a cloud-based service, mobile app, or a social sharing platform.


However, when you have an idea for a tech company, but no tech experience, bringing your idea to life might seem impossible at first.


In this episode, Steli and Hiten share some tips for entrepreneurs looking to set-up thriving tech startups but don’t have any coding experience including tips on how to work with a developer for the first time.


Time Stamped Show Notes:


00:01 – About today’s topic.


00:34 – Why we’re talking about this today.


01:35 – Why Hiten is the best person to talk about this topic.


03:53 – Hiten’s advice for starting a tech company when you’re not a techie.


04:15 – What Hiten did when he built his first tech company .


07:47 – Steli expands on Hiten’s point.


08:45 – What to do after you’ve found a developer.


10:52 – Steli highlights an example of an app that was developed by 4 students in Germany.


14:44 – How to work with a developer when you are not a coder.


17:50 – Steli talks about the most useful thing he’s learned in 11 years of working with software developers.


Quotes:


Make friends.

Find somebody that can give you advice and guidance while you looking for a developer to build your product.

Write your idea on paper so that you get a better understanding of the scope of the project.


 


[0:00:00]


Steli: Hey, everybody. This is Steli.


 


[0:00:03]


Hiten: And this is Hiten Shah. And today on The Startup Chat we're going to talk about how to start a business that's a tech business without a technical co-founder.


 


[0:00:12]


Steli: Yeah, how do like-


 


[0:00:13]


Hiten: Steli, you ... Yeah, go ahead.


 


[0:00:16]


Steli: Yeah, no, how to start a startup without a technical co-founder, but really what it means is how to build a software product without a technical co-founder, right?


 


[0:00:24]


Hiten: Sounds good, yeah.


 


[0:00:26]


Steli: Lots of people that are asking us this question.


 


[0:00:31]


Hiten: Yeah. Oh, yeah. I get this question a lot as well, just because people are really curious about it because there are a ton of people out there that don't know how to program and want to start a business and create software.


 


[0:00:44]


Steli: Yeah. There was a time, I remember this very vividly, where I think the prevailing wisdom for a little while was wisdom, the fashion insight was like, oh, everybody should learn to code. And if you're not technical and you want to build a software product, why don't you invest a year on Codecademy or something and learn how to develop, and then, develop the product yourself, or develop an MVP yourself. I think that was really hot for a hot minute. Then, I know, I don't hear that as advice as much anymore. I wanted to talk about this, A, because I know there's lots of people, of our listeners, that are not technical and are building software products, or want to build a software product, or start a startup, but also because you have fucking built five products last year with a new co-founder of yours, that is also non-technical.


 


[0:01:37]


Hiten: That's right.


 


[0:01:38]


Steli: And so, who better to talk about how to do this than you?


 


[0:01:44]


Hiten: Yeah. I started my first set of software products, even the ones that weren't successful, back in 2000, I guess we started coding the first one in 2004, and launched a Crazy Egg, the one that worked in 2005. All that, was with no technical co-founder either.

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