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Today on The Startup Chat, Steli and Hiten talk about how to start a tech business without a technical co-founder.

It’s normal for entrepreneurs these days to want to start tech businesses, be it a cloud-based service, mobile app, or a social sharing platform.

However, when you have an idea for a tech company, but no tech experience, bringing your idea to life might seem impossible at first.

In this episode, Steli and Hiten share some tips for entrepreneurs looking to set-up thriving tech startups but don’t have any coding experience including tips on how to work with a developer for the first time.

Time Stamped Show Notes:

00:01 – About today’s topic.

00:34 – Why we’re talking about this today.

01:35 – Why Hiten is the best person to talk about this topic.

03:53 – Hiten’s advice for starting a tech company when you’re not a techie.

04:15 – What Hiten did when he built his first tech company .

07:47 – Steli expands on Hiten’s point.

08:45 – What to do after you’ve found a developer.

10:52 – Steli highlights an example of an app that was developed by 4 students in Germany.

14:44 – How to work with a developer when you are not a coder.

17:50 – Steli talks about the most useful thing he’s learned in 11 years of working with software developers.


Make friends.

Find somebody that can give you advice and guidance while you looking for a developer to build your product.

Write your idea on paper so that you get a better understanding of the scope of the project.



Steli: Hey, everybody. This is Steli.



Hiten: And this is Hiten Shah. And today on The Startup Chat we're going to talk about how to start a business that's a tech business without a technical co-founder.



Steli: Yeah, how do like-



Hiten: Steli, you ... Yeah, go ahead.



Steli: Yeah, no, how to start a startup without a technical co-founder, but really what it means is how to build a software product without a technical co-founder, right?



Hiten: Sounds good, yeah.



Steli: Lots of people that are asking us this question.



Hiten: Yeah. Oh, yeah. I get this question a lot as well, just because people are really curious about it because there are a ton of people out there that don't know how to program and want to start a business and create software.



Steli: Yeah. There was a time, I remember this very vividly, where I think the prevailing wisdom for a little while was wisdom, the fashion insight was like, oh, everybody should learn to code. And if you're not technical and you want to build a software product, why don't you invest a year on Codecademy or something and learn how to develop, and then, develop the product yourself, or develop an MVP yourself. I think that was really hot for a hot minute. Then, I know, I don't hear that as advice as much anymore. I wanted to talk about this, A, because I know there's lots of people, of our listeners, that are not technical and are building software products, or want to build a software product, or start a startup, but also because you have fucking built five products last year with a new co-founder of yours, that is also non-technical.



Hiten: That's right.



Steli: And so, who better to talk about how to do this than you?



Hiten: Yeah. I started my first set of software products, even the ones that weren't successful, back in 2000, I guess we started coding the first one in 2004, and launched a Crazy Egg, the one that worked in 2005. All that, was with no technical co-founder either.

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