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In today’s episode of The Startup Chat, Steli and Hiten talk about how to use video to market your company and acquire customers. They break down how to do it, to get the best results and share examples and success stories to help you decide if this could add to the success of your startup.

It’s hard to stand out from the crowd these days, but when using video marketing as a tool, a startup can not only stand out from the crowd, but also compete with much larger organisations. Video is an important medium to use despite the size of your business. A key tool in the progression towards increased visibility and reach.

Tune into this week’s episode of The Startup Chat to learn how to incorporate video marketing into your overall marketing strategy. As well as Steli and Hiten’s top tips for getting started, optimising your results and examples of how you can overcome some of the challenges that might present themselves as you get started.

Time Stamped Show Notes:

00:44 Introduction to Video Marketing.

01:31 The psychology of Video.

02:17 How to create impactful videos.

03:10 Where can you post videos aside from YouTube.

04:07 One tip for what you can do right now.

04:22 Pitfalls to avoid.

05:36 The most powerful video advantage.

09:30  An easy solution to get started.

10:25  How to integrate your products with video.

12:20 Steli and Hiten’s hacks to great video.

3 Key Points:

The most impactful video is when you see someones face and they are talking to you.

The biggest thing to make you look good is great lighting.

When you have recorded your video ask yourself if you would watch it.


Steli: Hey, everybody. This is Steli.



Hiten: And this is Hiten Shah on today on the Startup Chat. What are we going to talk about, Steli? I think it might be one of your favorite topics.



Steli: It's one of my favorite topics. We're going to talk about video and how to use video to market your company and to acquire customers. Using video in your content and in the way that you're trying to market and sell your product today. First of all, let's just say it, it sounds so cliché, but I actually believe this in this case, video is a fucking huge deal today when it comes to marketing and sales. It's always been big, but it's getting bigger and bigger. There's some unique things that make video really powerful and we're not going to waste any time talking about big trends and covering some of the super basic stuff, I want to get into the nitty gritty of if you have a startup today, and you want to use video, how do you do that? What are some good examples? How to utilize that? How do you overcome some of the challenges that people have with video. Maybe what we'll do is touch on some of the challenges. Why some startups are not using it or not using it enough and then shift to talk about ways to use video to really crush it.



Hiten: Awesome. One thing I want to say about video is that it really hits on literally, for all of us humans, the first thing that we saw when we were born, which is someone else's face.



Steli: Ooh.



Hiten: Someone is looking at you when you are born. It's your ... It's the doctor, the nurse, whoever helped you come out of the womb. And then right away, as soon as possible, your father, your mother, whomever, right? You see faces all your life. Video ... Again, we can talk about trends, we're not going to talk about trends. Lets just talk about humans. Video is such a human to human thing. I want to be specific and say the kind of video that's most impactful is when you see someones face and they're talking to you.



Steli: Yes.



Hiten: So to you, not at you,

Key points in this episode

Key Highlights

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