Affiliate program is a program where someone with an audience refers your product to their audience, in order to make actual money in return.

To launch a successful affiliate program a few things need to happen. The business need to be making money, and have enough margins to pay affiliate fees. Customer onboarding has to be flawless to make sure those referrals actually convert to paying customers, thus causing affiliates to get paid. Lastly, your market actually needs to have influencers with large enough audiences that running an affiliate program makes sense.