We used to share advice that was special, shared by experts, it was meaningful. But now, anyone can share anything, and often, people do it for the attention, not because they have something to say. Short, actionable and moderate advice is what you need, but it won't get a lot of shares on social media. Instead it is the most radical ideas that will get shared.

How do you avoid falling into this social media vortex? If you are a thought leader, remember that nobody is waiting for you to tweet. If you are consuming advice, take the best and leave the rest.