Smash Notes
How Do You Create Business Value Through Public Involvement
at 2:03
Answer
If you are able to help promote your business by being the face of your company, then by all means it's something you should be investing in.
On other hand, if you want to be the face of your company in order to boost your own ego, but your efforts are not translating into company's bottom line, then you need to treat your public involvement as a hobby.
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