The Steli Efti Podcast

011: Want to Become a Top 1% Sales Pro? Master the 4 Levels of Emotional Competence

No matter what you sell and who you sell it to—sales ultimately boils down to a transfer of emotional energy. That's how you win deals; by changing the way people feel about buying your solution. Everything else is not a sale—it's merely a transaction. And the kind of sales person that is basically a "transaction manager" is the kind of sales person that…