Unfiltered

Jesse Itzler: Lessons From Music, Fitness, and Building a Private Jet Card Business

Jesse Itzler is the Founder of The 100 Mile Group and an owner of the Atlanta Hawks. A brand incubator and creative design agency, The 100 Mile Group was responsible for creating the coconut water category in the US in 2009 with ZICO Coconut Water. Four years later, Jesse and his partners sold ZICO to The Coca-Cola Company. Jesse, who caught the…