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Developer Focused Go To Market Strategy At Twilio (With Arthur Johnson And Yasmin Razavi)

Arthur Johnson, VP at Pure Storage and formerly of Twilio, joins Erik and co-host Yasmin Razavi, GP at Spark Capital.They discuss:- Twilio’s origins as a company for developers by developers and the grassroots efforts they had to spread the world about the company.

Updated on July 26
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Key Smash Notes In This Episode

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Twilio put developers first and focused their marketing and outreach on attracting top developers to their product. Instead of going to popular news outlets like Tech Crunch, they went to where the developers were hanging out, places like Stack Overflow and Hacker News.

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Twilio separated their sales teams into Hunters and Farmers. One group of sales people were tasked to find new leads, while the other were solely focused to upsell their existing base. That strategy, combined with marketing focused around specific enterprise pain points, was what enabled Twilio to transition from individual developers and move into enterprise.

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