Venture Stories

Marketing and Demand Generation in B2B SaaS with Vidya Peters

Vidya Peters (@vidya_peters), Chief Marketing Officer at Marqeta, joins Erik and co-host Yasmin Razavi (@YasminRazavi), GP at Spark Capital, on this episode. They discuss: - What accounts-based marketing is and why it’s important. - How marketing works at Marqeta. - Building a demand-gen team. - Getting started with content marketing. - The importance of…