Principles of Product Management and Growth Marketing from Legendary PM Who Helped Build LinkedIn, Wealthfront, and Instacart
Elliot Shmukler (@eshmu), of Anomalo, joins Ben Casnocha on the podcast to discuss: - How growth marketing has evolved over the last decade or so since he was an early pioneer of the field at LinkedIn in 2008. - What people misunderstand about A/B testing, and the right way to go about it. - Why he doesn’t like the term “growth hacking.” - Why people…
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