WPMRR WordPress Podcast

E45 - Obi-Wan on a different approach to eCommerce (Topher DeRosia, BigCommerce/HeroPress)

When selling online, many people get hung up on the platform (Shopify, Squarespace, WooCommerce) rather than making their decisions off of principle. eCommerce is sales...sales is about people, communication, and serving each other in a way that benefits everyone, not just checking out digital shopping carts. Topher goes deep into sales philosophy and…