WPMRR WordPress Podcast

E6 - Does ARR suck compared to MRR?

Oftentimes a yearly subscription can feel more like a one-time purchase as users churn without you even knowing (that is until you notice a steep drop off next year) or perhaps many consumers are experiencing “sticker shock” and passing on a $500/yr service, instead purchasing the more expensive in the long run, $50/month service, but does this mean ARR…