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Yo! Podcast on Smash Notes

Yo! Podcast podcast.

January 03, 2020

Yo! is a celebration of great design and development online. The Yo! Newsletter (robhope.com/yo) curates quality new resources each week while the Yo! Podcast spotlights the incredible people building these resources.



Episodes with Smash Notes

Jason Schuller is a designer, maker and minimalist based in Seattle, Washington. His first success was with Press75, a WordPress theme shop that infamously sold $75 themes raking in millions of dollars over several years. However money is no driver for Jason, who sold the business to pursue stimulating side-projects like Leeflets, Droplets, Cinematico, RIVYT and even joined the team over at Plasso for while. Luckily for us Jason isn’t afraid to go deep. We talk about the moment everything changed, finding the right co-founder and the struggle of competing with previous monetary success.

Updated on April 29

Derek Sivers is an author, musician and entrepreneur famously known for founding CD Baby. What started as a hobby, turned intro an independant music juggernaut helping over 150,000 musicians sell $100m worth of music. However after selling CD Baby for a healthy sum back in 2008, Derek decided to not let money dictate his path and started a trust where 5% of the trusts value would be paid out to him annually, with the rest ultimately going to charity. He went on to write the hit book 'Anything You Want' in 2011, a personal favorite of mine that helped motivate me take the leap to work on my side projects full time. Derek and I have an absolutely blast reminiscing about our most memorable years in music also covering creativity, essentialism, Hendrix vs Bowie, his disregard for analytics, how to stand out online in 2020 and his secret to replying to 6000 emails in 10 days. 

Yo friends, I was a bit torn where to put this audio recording of my recent Indie Hackers talk but all roads naturally lead here. If you're not interested in my story leading to the Yo! Podcast then I'll catch you in the next episode with Dann Petty. For the rest of you, I hope you enjoy a very casual chat sharing my first romances with computers, multiple failing side projects, monetizing One Page Love, shaving my eyebrow, the greatest month of my life designing the Yo! show for YouTube and I end the Podcast with a track from a band I used to play - hope you enjoy the talk:)

Jeff Sheldon is the owner, designer and driving force behind the brand, Ugmonk. From humble beginnings entering t-shirt design contests to raising over $400k on kickstarter for the Gather desk organizer, Ugmonk is no overnight success. Jeff has consistently been shipping meticulously crafted products for over a decade and in-turn amassed a huge loyal following. We chat about his blend of business and personal branding, minimalism, effective social media channels, how he avoids burnout, Philly Cheesesteaks and the magic number for free shipping in the US.

Topics, Links and Transcription: https://robhope.com/to-ugmonk

Adam Wathan is 1 part metalhead, 2 parts online education juggernaut. Over the past few years, Adam has distilled his obsessive development research into several online courses and books, achieving millions of Dollars in sales. We rap about SaaS vs once-off payments, Pantera vs Slayer, why he uses Gumroad, the advantage of multi-tier pricing and of course his rapidly growing CSS Framework, Tailwind CSS.

https://onepagelove.com/podcast-008

Gilbert Pellegrom is a Scottish software engineer with an impressive resume working with the likes of WooCommerce, ThemeZilla, Dunked and now Delicious Brains. He is also a side-project heavyweight and the man behind the popular NivoSlider jQuery plugin used by thousands including Dell, AOL and eBay. Gilbert and I chat about nightmare NDA situations, the state of online privacy, Biffy Clyro and if all side-projects should be monetized.

Links and transcription:
https://onepagelove.com/podcast-007

Mubashar Iqbal - infamously known as Mubs - is one of the most prolific side-project builders online and even earned the prestigious Product Hunt "Maker of the Year" award. He currently boasts over 80 side-projects including the viral 'Will Robots Take my Job?' microsite - gaining more than 14 million views before it was acquired. We chat about immigrating to America, his love for football, partnership equity, building MVP's and how he keeps side-projects fun!

Steve Schoger is a Designer and Maker from Kitchener, Ontario, Canada. His Refactoring UI book he co-wrote with Adam Wathan was a massive success, so I try break down the full 18 month execution leading to launch. We also go deep discussing low self-esteem, reacting to pricing complaints, influential marketing channels and how he meticulously constructs those viral Design Tip Tweets.

Jess Eddy is US-born Product Designer currently working in Sydney, Australia. Jess is also a true Maker at heart with an impressive portfolio of diverse side-projects. We rap about the ice-cream industry, UX design, podcasts and the need for curation online.

John O'Nolan is the founder of Ghost - a profitable, not-for-profit business that gives away their code for free. How? On the one side is Ghost the open-source publishing software. On the other is the same platform run as a premium hosted SaaS business. We rap about remote working, pricing, competition and building a future platform to help journalists monetize their craft.

AJ - more famously known on Twitter as @AJLKN is a mysterious dude. No one knows his full name and his social media accounts all display the infamous Johnny Mnemonic helmet shot image. What we do know about AJ is that he ships product like a bat outta hell. In 2008 he starting HTML5UP, a free website template resource that just clocked 12 million downloads. A few years later he launched Pixelarity, the premium version of HTML5UP offering almost 100 website templates, all attribution free, for only $19. This paved the way for his biggest project to date, Carrd - an online website builder allowing anyone to create a simple One Page website for them or their products - completely free. I wanted the Yo! Podcast to spotlight people who are contributing to a better web and there is honestly no one I'd rather kick things off than AJ. We rap about the dangers of complacency, the good corners of Twitter, his unexpected KPOP community, pricing a SAAS service and the importance of being offline. I hope you enjoy the interview!

What to expect from the Yo! Podcast by Rob Hope.