While working on Press75, Jason saw what competitors were doing in theme space. His business was niche and profitable, but he wanted to grow and be as big as them, so he decided to compete, which is where mistakes started to happen.

Instead, a better choice would be to focus on business goals and work towards them. It is okay to stay small and to keep it small and success on that level; it does not have to grow beyond that level, if you don't want it to.