Although there were already professional theme shops for WordPress that were very successful, no one was making themes for videos. One day, Jason create a simple theme and put it for sale. It was so basic, he did not feel like charging more than $5 for it. He put the theme online and went for a walk. By the time he was back, the theme had already sold enough copies to make it rather obvious that he was onto something big. That changed everything and set Jason on the path to eventually selling his company for millions of dollars.