Shiva Rajaraman
Episodes
Notes
The Product Podcast · MrBeast CPTO on How the World's Biggest YouTuber Uses AI to Run…
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Why Should a Fast Team's Memory Live in AI?
Shiva Rajaraman says fast-moving organizations have no memory layer unless everyone meets, so the memory layer belongs on the AI side. When a crew starts a set built around a huge tub they will fill so it looks like something else, AI should instantly return the three things to remember and warn that one step will not work.
A hundred people run into problems and solutions all day, and making the lessons available means the next idea comes back with what to watch out for. Knowledge that often sits in one person's head becomes available to everyone, so on every video and every production the errors that can make the work go wrong are no longer surprises. Someone who joins the team on day one
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How Does MrBeast Launch a Video?
Shiva Rajaraman says every MrBeast video goes through the same process as a product launch: a review before it ships and a retro after.
Creative wins get broken into analytical recipes, and the team looks at the insights every day. Working together is straightforward because product thinking is already in the DNA of the operation. Many creative workflows in older industries have not changed in 50 years. A company native to YouTube instead looks at how to onboard people, train them, try new tools, give them superpowers, and clear mundane tasks so they can focus on the magical parts of the work.
When something goes wrong, the group asks whether the problem is a feature worth building. The pr
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Why Is Beast Industries Building Its Own Tools?
Shiva Rajaraman says Beast Industries is building its own tools because every project management tool falls short for the way videos get made. About three months ago the question became whether, in the age of AI, the team could build the perfect tool for itself. A new piece now ships every day.
Writers, editors, set designers, and people checking whether a first-ever idea is feasible create content every day at Beast Industries. The physics of doing something for the first time in the world becomes a real question. Specialized people produce a video that drops every two weeks on Mr. Beast, many more channels already run, and a studio is ramping up new channels. One tool has to create the wo