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Why Is Beast Industries Building Its Own Tools? · The Product Podcast

The Product Podcast

MrBeast CPTO on How the World's Biggest YouTuber Uses AI to Run Every Video Like a Product Launch | Shiva Rajaraman

Mr. Beast makes YouTube videos the way most companies ship software: with product reviews before, retros after, and a daily build cycle. In this episode of The Product Podcast, Carlos (CEO at Product School) sits down with Shiva (Chief Product and Technology Officer at Beast Industries) to unpack how a channel with 520M+ subscribers and 1.6B views in the…

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Notes

  1. Why Is Beast Industries Building Its Own Tools? at 4:33

    Shiva Rajaraman says Beast Industries is building its own tools because every project management tool falls short for the way videos get made. Full answer

  2. How Does MrBeast Launch a Video? at 10:34

    Shiva Rajaraman says every MrBeast video goes through the same process as a product launch: a review before it ships and a retro after. Full answer

  3. Why Should a Fast Team's Memory Live in AI? at 22:47

    Shiva Rajaraman says fast-moving organizations have no memory layer unless everyone meets, so the memory layer belongs on the AI side. Full answer

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