Smash Notes

Why Did Zoom Allow Users To Experience Their Full Product For Up To 40 Minute Meetings

Eric knew from the stats that the most productive business meetings were 45 minutes long, which is why 40 was the magic number. He gave new users just enough time to experience Zoom's full potential, but cut off just a bit, nudging them to convert into paid customers.

Acquired · The Zoom IPO (with Santi Subotovsky) · at 34:54 · ·Transcript

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