Smash Notes

Why Did Zoom Cap Free Meetings at Forty Minutes?

at 34:54

From the episode: The Zoom IPO (with Santi Subotovsky)

Answer

Eric knew from the stats that the most productive business meetings were 45 minutes long, which is why 40 was the magic number. He gave new users just enough time to experience Zoom's full potential, but cut off just a bit, nudging them to convert into paid customers.

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Acquired
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The Zoom IPO (with Santi Subotovsky)
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