Why Do Big Spenders Love the Free Golden Ticket?

Evan Baehr runs a for-profit membership with a very high price and a free version called the golden ticket for extraordinary people under 25. High price point people love the golden ticket people. The early worry was that someone paying an insane amount would be annoyed that a kid gets a golden ticket.

Talking with someone who studied Bohemian Grove closely reaffirmed the pattern. Titans of industry pay a fortune to be part of Bohemian Grove. Creatives and musicians have a separate application and usually come for no fee. Patrons found incredible sources of inspiration and creativity from the musicians and artists. Sometimes an artist stipend in places like Soho came across as a way to put cool-looking people in the photography, the quarterly magazine, and the bar. Bohemian Grove worked as an inspiration loop: be inspired, then go build. The membership tests price discrimination down the list, taking as much money as feels appropriate from people able to pay. They find the value, and the prices are built all the way down.