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Back to Tom Foley: How to pair typefaces and why the best brand fonts go unnoticed, with Tom Foley.

Which Typefaces Does Tom Foley Recommend?

Tom Foley recommends three typefaces more people should use: Lexicon, Macklin, and Blenny.

Lexicon, from the Dutch Type Library, was designed by Bram de Does for dictionaries and hard typesetting. Foley calls it the most beautiful typeface in the world and says it is underused because it is expensive. Macklin is by Malou Verlomme, a colleague from Monotype. Foley thinks it came out around 2022. It is a large family of serifs, slabs, and sans, all variable, and he thinks it was one of the first big variable families. He loves it and wishes it were used more. Blenny is by Spike Spondike, who worked at Dalton Maag, then Colophon, and now Monotype. Foley thinks she released it at Dalton Maag around 2014 or 2015. It is a single-weight, very fat serif, instantly recognizable, and he loves it for its quirk, warmth, and energy. He says a designer cannot plan for a typeface to become part of the look of its time.

He also points people to Cotford, a typeface he released a couple of years earlier, which he says is still on the Monotype website, and to LinkedIn. He does not use much other social media. He thanked Eli Woolery and Aarron Walter for the conversation.

Transcript

Tom Foley: How to pair typefaces and why the best brand fonts go unnoticed ·

Design Better

More from this episode

  1. How Did Tom Foley First Fall for Typography?Tom Foley first fell for letters pretty young, long before he knew the word typography.
  2. What Is Irish Type?Irish type is a letter style invented in Queen Elizabeth's reign, during the Reformation, to look the way English printers thought Irish readers would want…
  3. Is the Nib Typeface for Sale?Tom Foley says the Nib typeface is not commercially available.
  4. How Did Nokia Get Tamil and Malayalam Typefaces?Tom Foley designed Tamil and Malayalam typefaces for Nokia while he was at Dalton Maag, and he says cultural research is what made that possible.
  5. How Do You Design a New Typeface?Tom Foley designs a new typeface by absorbing the brief until it sinks in, then sitting down to draw.
  6. How Do You Pair Typefaces?Tom Foley says you pair typefaces by matching structure first: where the letters come from, their vertical proportions, and their weight.
  7. Why Did Tom Foley Leave Monotype?Tom Foley left Monotype, where he was executive creative director, to make type again at Drama. He describes an eight-year itch.
  8. What Book Should Type Designers Start With?Tom Foley tells type designers to start with books, and the one he always recommends to students is Designing Type by Karen Cheng.

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