Smash Notes

Back to Tom Foley: How to pair typefaces and why the best brand fonts go unnoticed, with Tom Foley.

What Book Should Type Designers Start With?

Tom Foley tells type designers to start with books, and the one he always recommends to students is Designing Type by Karen Cheng.

He says there is a lot of type design material online, but a book engages the theory and the method differently. Designing Type explains the work in plain language, with strong visual examples, and it brings process in early. Karen Cheng shows how the first letters are drawn. When you draw an O, you also start to solve a C and a G. She covers proportions and structure, then spacing, and builds the work up as a process. Foley says a typeface designer needs systematic thinking. You can have crazy ideas that are brilliant, but at some point you have to systematize them so they work inside a typographic system.

He has been reading Type Revivals by his friend Michele Patanè, a little yellow book on how to analyze a historical model. The example he gives is Caslon at 8 point, from a facsimile or an impression: photograph it, analyze it, rationalize it, and develop digital drawings. He says a young designer gains a lot by taking a classic such as Caslon, Bodoni, or Baskerville and recreating it as a personal revival. He still uses Detail in Typography by Jost Hochuli, a small book by a Swiss book designer, as a practical manual for rag, line length, and leading. He never enjoyed Robert Bringhurst's book. He says he is dyslexic, the language is beautiful but too complex, and Hochuli's book is the plainer one he can use.

Grokipedia·Tom Foley

Transcript

Tom Foley: How to pair typefaces and why the best brand fonts go unnoticed ·

Design Better

More from this episode

  1. How Did Tom Foley First Fall for Typography?Tom Foley first fell for letters pretty young, long before he knew the word typography.
  2. What Is Irish Type?Irish type is a letter style invented in Queen Elizabeth's reign, during the Reformation, to look the way English printers thought Irish readers would want…
  3. Is the Nib Typeface for Sale?Tom Foley says the Nib typeface is not commercially available.
  4. How Did Nokia Get Tamil and Malayalam Typefaces?Tom Foley designed Tamil and Malayalam typefaces for Nokia while he was at Dalton Maag, and he says cultural research is what made that possible.
  5. How Do You Design a New Typeface?Tom Foley designs a new typeface by absorbing the brief until it sinks in, then sitting down to draw.
  6. How Do You Pair Typefaces?Tom Foley says you pair typefaces by matching structure first: where the letters come from, their vertical proportions, and their weight.
  7. Why Did Tom Foley Leave Monotype?Tom Foley left Monotype, where he was executive creative director, to make type again at Drama. He describes an eight-year itch.
  8. Which Typefaces Does Tom Foley Recommend?Tom Foley recommends three typefaces more people should use: Lexicon, Macklin, and Blenny.

People

More answers like this

Plays from this note through the rest of the episode.

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.