Smash Notes
How Does Dana Severson Compare Ashley Madison to Stick in a Box
Like the website, Ashley Madison, which is used for men to cheat on their wives, Severson jokingly created an ad to offer his subscription box as a cheat for vegans. His intention of the vegan campaign was not used to convert vegans, but to create an uproar and gain media attention since beef jerky isn’t a common media topic.
Entrepreneur Stories 4⃣ Inspiration
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How Dana Severson created a Beef Jerky Subscription business From Home.
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at 22:12
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