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Back to How Dana Severson created a Beef Jerky Subscription business From Home., with Dana Severson.

What Is Stick in a Box

It’s Severson's gourmet beef jerky subscription box company that began over two and a half years ago. On a monthly basis, he searches for the best jerky from batchmakers across the U.S. and ships them to customers. He refers to his boxes as the anti-Jack Links. Anything you find in a convenient store, you won’t find in Stick in a Box.

Transcript

How Dana Severson created a Beef Jerky Subscription business From Home. ·

Entrepreneur Stories 4⃣ Inspiration

More from this episode

  1. What Was Life Like for Dana Severson During His Startup CareerSeverson is based in Minnesota. His family consisted of his wife and three kids.
  2. Why Was Startups Anonymous CreatedSeverson wanted to share stories and ask questions, but he didn’t want to disclose his identity.
  3. What’s the Best Way to Learn Something You’re Unfamiliar WithSeverson took the approach to get jobs in the things he was curious about.
  4. What's a Good Hack to Promote a Business on FacebookUse community groups.
  5. How Does Dana Severson Compare Ashley Madison to Stick in a BoxLike the website, Ashley Madison, which is used for men to cheat on their wives, Severson jokingly created an ad to offer his subscription box as a cheat for…
  6. What Is Something That Most Companies Don’t RealizeYou use the promoter to find out who your biggest advocates are within your customer base to leverage the advocates for growth.
  7. What Is a Disadvantage of Being a Remote WorkerOne disadvantage is that it’s never really off. For Severson, spending time with his kids and wife helps. Once they’re in bed, he’s back on his computer.
  8. What Is an Advantage of Working at HomeAn advantage is that Severson states he can basically walk down the steps in his pajamas all day and stay in them as he's working in his office.
  9. How Do You Establish Your Discipline as a Stay-at-home WorkerFor Severson, his wife stays home full-time, which helps minimize his distractions. Other than going on a run or out for lunch, he rarely leaves his office.
  10. What’s Some Advice for Wannabe EntrepreneursThe biggest thing to do is just actually put your idea into motion. Do not sit, overthink, and overanalyze your ideas because they won’t ever get started.

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