Back to #401 How Bill Gates Works, with David Senra.
What Did Bill Gates Start When Software Was Free?
David Senra reads Bill Gates on starting a pure software company when software was supposed to be free. It was copied from a friend, openly shared, or even stolen, and it had always been free. Over many late-night talks, he and Paul decided that as personal computers got cheaper and spread into businesses and homes, demand for high-quality software would be nearly unlimited.
Senra says he reread that paragraph about 15 times. In five other books on Bill Gates he had never heard the plan put this way. They wanted a software factory: a broad range of products regarded as the best in the business, many products from the start, a big team of skilled programmers if things went well, and their software on every personal computer in the world. No pure software company existed. Customers thought the product should be free, and almost nobody owned a personal computer.
They had one customer, and faith they could build from there. The customer was a tiny company in Albuquerque, New Mexico, in a strip mall by a check-cashing place and a massage parlor. Senra calls that the humble beginning of one of the most successful companies ever created.