What Is Rogo's Early Core Market?

Gabe Stengel says Rogo's early core market is deal makers: people buying companies, selling companies, and helping coordinate transactions. He still thinks public equities is the best application of artificial intelligence because all the data is available and the job is being as smart as possible, but he calls that a brute force framing.

People on the sell side or the buy side of a transaction use Rogo to prepare the thoughts and materials and execute the full deal. The work covers how to prepare a data room, unpack a data room, and coordinate the call with third parties, from the initial steps through closing. On the sell side, materials going into a data room include the company model, the PowerPoint that describes customers, and answers to due diligence questionnaire questions on customer concentration. On the other side, agents tear through the data and map it to the firm's investment philosophy, including whether concentration is lower than the risk profile the fund wants.

People reach Rogo through email, chatbots, and proactive alerts. Rogo also sits in the behind-the-scenes systems of the firms. Half of the surface area updates the customer relationship system, portfolio monitoring systems, and how the firm later distributes information to limited partners, based on what the humans do over the course of the deal.