Back to THE Opportunists-Monte Lewis Dunn-Edwards.
How Fast Did Dunn-Edwards Open the Cupertino Store?
Monte Lewis says Dunn-Edwards opened the Cupertino store in less than three weeks. The keys came on February 20 and the doors opened on March 6. Store operations had been told to lay out the building, get the permits, and not wait.
Cupertino was the first of the run, and 16 more openings followed it. The factory had room to turn manufacturing up, but a normal Dunn-Edwards year is four or five new stores, not 17 in three months. Sundries and paint had to move through the distribution center and onto trucks while the company was also launching products, running a dealer promotion, and heading into the busy season. Everyday selling did not stop. The last stores in the round were due within a couple of weeks, and then the crew would get a short breather before phase two.