Smash Notes
How Did Getting Fired From Handy Dan Create Home Depot? · Acquired

Acquired

The Home Depot

The Home Depot's founding story is like an Avengers movie… if the Avengers got fired, went broke, and stacked empty paint cans ten feet high to look legitimate. After being unceremoniously fired from their previous hardware chain at ages 48 and 35, Bernie Marcus and Arthur Blank took the words of their New York banker Ken Langone (who had also just…

Notes

  1. Ben Gilbert says a $1,000 stake in Home Depot from the 1981 public offering would beat the same stake in Apple, which went public one year earlier as Apple… Full answer

  2. David Rosenthal says Bernie Marcus became a pharmacist because his family had no money to send him to medical school. Full answer

  3. Ben Gilbert and David Rosenthal say do-it-yourself was not a real way to shop before Home Depot, because a homeowner could not trust one place to stock a… Full answer

  4. Ben Gilbert says Ken Langone became a co-founder of Home Depot by accidentally getting Bernie Marcus and Arthur Blank fired after buying Handy Dan shares. Full answer

  5. David Rosenthal says Ken Langone had no intention of selling his close to 19% stake in Handy Dan. Full answer

  6. Ben Gilbert says getting fired from Handy Dan is what created Home Depot. Full answer

  7. Ben Gilbert says Home Depot learned the warehouse store from Sol Price, then changed it for hardware. Full answer

  8. Ben Gilbert and David Rosenthal say Bernie Marcus blew up a deal for Ross Perot to put $2 million into Home Depot in return for 70% of the company. Full answer

  9. Ben Gilbert says Pat Farrah was the merchandiser Home Depot was missing, so the founders hired him instead of buying his store. Full answer

  10. David Rosenthal says Home Depot chose Atlanta for two reasons. Full answer

  11. Ben Gilbert says the first Home Depot stores stacked empty paint cans because they could not afford a full warehouse and still needed to look like one. Full answer

  12. David Rosenthal says Home Depot went public in 1981 because four Atlanta stores did not have the cash to take the Florida leases in front of them. Full answer

  13. Ben Gilbert and David Rosenthal say Home Depot convinced manufacturers to supply a company that still had no proof it could sell in volume. Full answer

  14. Ben Gilbert says bigger Home Depot stores beat Lowe's because extra size and extra products brought far more transactions, and the return on the extra space… Full answer

  15. Ben Gilbert says the average Home Depot professional customer interacts with the company 66 times a year and spends $6,500, while the average DIY customer… Full answer

  16. Ben Gilbert thinks Bernie Marcus estimated 15% to 20% higher sales per store because the regions were making their own decisions. Full answer

  17. David Rosenthal says Jamie Dimon did not run Home Depot because a long courtship never became a hire. Full answer

  18. David Rosenthal says customer satisfaction among Home Depot shoppers falls to the lowest level of any major U.S. Full answer

  19. David Rosenthal says Home Depot's stock stayed flat under Nardelli even though revenue and profits doubled, because the gains came mostly from doubling the… Full answer

  20. David Rosenthal says Home Depot revenue started falling in 2007, bottomed in 2010, and did not get back to 2007 levels until 2014. Full answer

  21. Ben Gilbert says Frank Blake called Bernie Marcus first because the stores had lost the culture Bernie built. Full answer

  22. Ben Gilbert says Home Depot gets project supplies out fast because dense store clusters and a specialty distribution network put over a million SKUs at a… Full answer

  23. David Rosenthal says Home Depot's largest acquisition was SRS in 2024, an $18.25 billion deal and the biggest in company history. Full answer

  24. Ben Gilbert and David Rosenthal say Home Depot turns inventory four and a half times a year, a pace they call totally unbelievable for high-dollar specialty… Full answer

  25. David Rosenthal thinks the Atlanta Falcons are worth a minimum of $10 billion, and arguably more. Full answer

  26. Ben Gilbert's takeaway is that Home Depot worked uniquely well because shoppers will buy in a no-frills warehouse, the U.S. Full answer

  27. Ben Gilbert says older houses are one reason Home Depot became so large. Full answer

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