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Back to THE Opportunists-Monte Lewis Dunn-Edwards.

How Did Dunn-Edwards Prepare for Kelly-Moore Closing?

Monte Lewis says Dunn-Edwards wrote the Kelly-Moore plan before closing day. By late 2023 a what-if document included Kelly-Moore ceasing operations. The team expected a bankruptcy, chapter 7 or maybe chapter 11, not an orderly wind-down. In November and December, before the close, they already listed the people, the locations, the property owners, and the customers.

Nippon owns Dunn-Edwards, and the company still took the case to its own board. The board trusted the person who brought the plan, he trusted the team, and Nippon backed them. Mark Lipton says there was no fresh go or no-go. Kelly-Moore closed, and Dunn-Edwards turned on the plan already written.

As December approached, Kelly-Moore closed seven or eight stores, and Dunn-Edwards started pursuing the stores that had closed. The team came into 2024 expecting the end. Monte Lewis thinks a rumor arrived on Thursday the 11th. On January 12 the announcement said Kelly-Moore was closing, and Dunn-Edwards hit go. Real estate had a list of 30 stores and a working target of 15. Sherwin, Vista, and Benjamin Moore were unknowns. Each of them moved quickly, and Dunn-Edwards wanted to be first. By Friday's close, real estate was out, store operations was lining up tint equipment, shakers, and shelving, and the Northern California teams were making phone calls.

Transcript

THE Opportunists-Monte Lewis Dunn-Edwards ·

Mark, My Words!

More from this episode

  1. Who Moved Into Kelly-Moore Paint's Market After It Shut Down?Monte Lewis says Dunn-Edwards moved into the market Kelly-Moore Paint left by hiring Kelly-Moore people and opening stores.
  2. Why Did Kelly-Moore Close?Monte Lewis says Kelly-Moore closed after years of financial strain and management trouble, while the name, the market position, and the people were still…
  3. What Happened to Kelly-Moore Paint?Monte Lewis says Kelly-Moore Paint shut the stores, and people found out one door at a time. He had never seen a business in the industry stop like that.
  4. How Fast Did Dunn-Edwards Open the Cupertino Store?Monte Lewis says Dunn-Edwards opened the Cupertino store in less than three weeks. The keys came on February 20 and the doors opened on March 6.

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