What Was the Biggest Problem for the Tuttle Twins?
Connor Boyack says the biggest problem for the Tuttle Twins was the supply chain. After the first two or three weeks, when everyone around the country was pretty much shut down and no one knew what was happening, Utah was fairly open. Personnel, the warehouse, and fulfillment were not the constraint. Getting paper to print the books was difficult, and the wait for the books to be printed tripled.
For a few months, steady little waves of messages came from parents who had found the books. Gratitude came with a release of anxiety, because parents had not known how to talk with their kids, and families were having amazing conversations. Demand still caught the team off guard. They moved into a warehouse, got it running, and two or three months later moved into another warehouse double the size. The hassle showed the work was no longer a fun little project, so more resources, time, and energy had to go into it while a lot of upside was available.
Amazon and other online retailers exploded during COVID and have remained high ever since. They need massive amounts of cardboard to ship orders. At big auctions they put in massive orders and outbid every other paper customer for pulp, so printing the Tuttle Twins books took three times as long.
