Connor Boyack
Episodes
Notes
Nikonomics - The Economics of Small Business · 100 - How The Tuttle Twins Sold 6 Million Books Teaching Kids…
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Can a Nonprofit Chief Executive Earn a Million?
Connor Boyack says a nonprofit chief executive can make a million dollars or more a year, and a president, including himself, can be paid very generously.
The stereotype is hand-to-mouth work, paycheck to paycheck, for a pittance. In many nonprofits that picture is accurate, and the model does not require it. Pay of a million dollars or more shows up at very large nonprofits with large budgets that can carry salaries of that size. The board has to approve the salary, and the pay has to be reasonable for the value provided, set against the organization's overall budget and mission.
Bonuses are allowed as well. A chief executive can earn extra pay for hitting revenue targets or for fundraisi
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Why Does Google Refuse Ads for the Utah Gun Exchange?
Connor Boyack says Google and everyone would not put ads on the Utah Gun Exchange because the website had to do with firearms. He had three younger brothers, messaged one who had done online marketing, and proposed a site for online marketplace sales of guns in Utah. He is a web developer, so he registered the domain and built the site while his brother took the business and marketing side. A friend already had the same idea, and four people in total launched the company. It remains the premier and basically only place in Utah where buyers can purchase guns from private parties.
He sold his interest a few years in, not for much money at all. Marketing was hard to scale. Most advertising rev
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What Was the Biggest Problem for the Tuttle Twins?
Connor Boyack says the biggest problem for the Tuttle Twins was the supply chain. After the first two or three weeks, when everyone around the country was pretty much shut down and no one knew what was happening, Utah was fairly open. Personnel, the warehouse, and fulfillment were not the constraint. Getting paper to print the books was difficult, and the wait for the books to be printed tripled.
For a few months, steady little waves of messages came from parents who had found the books. Gratitude came with a release of anxiety, because parents had not known how to talk with their kids, and families were having amazing conversations. Demand still caught the team off guard. They moved into a